Outsourcing Digital Marketing in Nigeria
Are you looking to outsource digital marketing to Nigerians? Or considering offshore digital marketing for your business? Or maybe you are just looking for the next step for your business growth? Look no further, here is what you need to know.
WHO IS A DIGITAL MARKETER?
A Digital Marketer is one saddled with the responsibility of promoting brand awareness and recognition, promoting companies’ product & services and generating suitable leads for the business through the aid of digital channels. A digital marketer’s day to day activity is centered on creating content, posting and updating post, managing social interactions and client’s engagement, running campaigns, and other tasks to boost and strengthen a brand’s digital platform. They are skilled in capturing and directing the attention of potential and existing customers to a business.
Digital marketers are also addressed as
• Online Marketers / Online marketing Specialist
• Digital Marketing Specialist
• Digital Advertising Specialist
• Online Advertising Specialist
The need and demand for digital marketers is sure to be on the rise with the growth of social media and global digitization. It is necessary that businesses recognize this progression and hire a qualitative digital marketer at a low cost so the quality is not jeopardized. OUTSOURCING is a proven resolution, hire an offshore digital marketer.
BENEFIT OF OUTSOURCING DIGITAL MARKETING RESPONSIBILITIES
1. One of the benefits of outsourcing digital marketer tasks is as mentioned above, low cost.
2. Have more people working on your business platform for the cost of hiring a local social media manager.
3. Outsourcing marketing service increases efficiency and assured quality / delivery. Two heads or three are better than one. Your offshore digital marketing agencies will comprise of more than one person. This gives a leverage of better output as the Team can brainstorm of issues and deliver excellence.
4. Digital Marketing outsourcing companies would normally have someone who stands as a Senior Digital Marketers who can oversee the team’s work and while your company’s Digital Marketing representative can guide them on the style and voice of the business.
TIPS FOR HIRING A NIGERIAN DIGITAL MARKETER (DM)
• Ensure your onshore digital marketers know and understand how your business works and its products so as to provide the best support for your offshore digital marketer.
• Give adequate information regarding your expectations to your offshore team so that they can plan and deliver within the set timelines
• Do your due diligence on the DM team, check integrity and records
WHAT DIGITAL MARKETING TASK CAN BE OUTSOURCED?
Due to the nature of task involved in digital marketing, most responsibilities can be outsourced. It requires no physical presence and can be fulfilled from anywhere. Below are some of the responsibilities that can be outsourced and beneficial to businesses.
• Social Media Marketing
• Email Marketing
• Search Engine Optimization
• Content Creation
• CRM Administration
• Web design / Website Management
• Public Relations
• Graphics Design
• Data Analyst
• Photo / Video Editing
• Google Analytics
• Sales / Promotions
• And more…
TOOLS & SYSTEMS UTILIZED IN CARRYING OUT DIGITAL MARKETING ROLES
• GOOGLE ANALYTICS
• Screaming frog,
• Facebook ads. Manager
• Mailer Lite
• Campaign Monitor
• Google console